Promote the event

Now that you have a specific page to direct people interested in your event to, it’s time to promote it.

Again if you are just starting out, you should be clear on what are you looking for: as many people as possible or the best engagement? Be careful where you share your event’s page. At first don’t aim to grow big but to keep the quality and relevance of attendees high.

Consistently organising quality events with engaged attendees is what will help you grow, nothing else.

There are several channels you can leverage to promote your event.

Cold outreach

In the first days of Indie London, I spent time on LinkedIn and Twitter messaging potential attendees. I was scouting for bootstrapped entrepreneurs, software engineers with side-projects… anyone that I found interesting and felt could have an interest in meeting like-minded people.

Online communities

One of the main promotion channel for the Indie London events is the IndieHackers forum. I have been a member of IH for years and I started the meetup to meet other members of the community.

If you are part of an online forum linked to the topic of your event I would encourage you to share your event there.

Social networks

Social networks can be a channel to promote your event if you already have a following or if you are parts of specific Facebook group.

Meetup.com

As mentioned in the previous chapter, the organic search of Meetup.com can help bring you people interested in the topics of your event.

Mailing list

Build a mailing list as soon as possible. It will help you stay in touch with people interested in your events without being dependent on a platform like Meetup.com.